Aston Villa Unveils New Logo Without Scottish Lion

Iconic Emblem Redesigned for Modern Era

Aston Villa Football Club has unveiled its first and only logo without a Scottish lion since its inception. The bold new design marks a significant departure from the club's traditional crest, which has featured the Scottish lion since 1877.

Modern Interpretation of Club Identity

The new logo is a rectangular four-section design that incorporates elements representing Aston Villa's heritage and values. The central section features the club's initials "AVFC" in gold on a blue background, representing the team's colors. Surrounding this section are four stylized sections in purple, yellow, green, and red, representing the club's four founding members: Walsall Town Swifts, Birmingham Excelsior, Aston Unity, and Lozells. Together, these sections form a cohesive and visually striking crest that embodies Aston Villa's identity and legacy.

Response from the Villa Faithful

The new logo has been met with mixed reactions from Aston Villa fans. Some have welcomed the change, praising the club for embracing a modern and progressive design. Others have expressed disappointment, arguing that the removal of the Scottish lion diminishes the club's connection to its history and tradition. However, the club has emphasized that the new logo still retains the essence of Aston Villa while adapting to the demands of the modern era.